Branding and Interactive
A hypothetical merger between Adobe Systems, a computer software developer, and Vans, a shoe retail brand; a solution to a personal problem and creative solution for a hypothetical merger.
BiSOL derives from the Latin term bisole meaning “having two soles (feet).”
BiSOL is an online-based custom shoe platform that showcases customizable footwear, empowers everyone to create shoe designs, and fosters a culture of innovation and creativity. They create products and experiences for everyone looking for specialized style not found in common retail stores. It is unique in that it manufactures shoes designed by its customers and sells them directly to the public, sharing the profits with the designer.
BiSOL strives for personal expression, because everyone deserve options. Their passion is handcrafting quality, customized shoes that express individuality and personality. They believe fashion should be personal, playful and make a statement. So why not BiU™?
Project assigned by Jack Summerford.